Project 01
Configurator for an electric vehicle platform
A stripped-back decision surface designed to make specs, variants, and performance tiers feel precise instead of overwhelming.
Discuss project →I design product and campaign systems with engineering discipline — clear structure, assertive hierarchy, and accents that behave like instrumentation instead of decoration.
I'm a product designer working across launch experiences, commerce flows, and systems where clarity matters more than ornament. I like interfaces that feel tuned, not decorated.
Across 8+ years in product design, I’ve led work for hardware launches, mobility products, configuration tools, and product marketing systems that need a stronger sense of engineering discipline.
My best work uses contrast and structure as the main design engine: monochrome surfaces hold the page together, typography sets the pace, and accent color only shows up when something truly needs attention.
Currently based in Amsterdam. Available for senior product design, launch systems, and design direction engagements.
A stripped-back decision surface designed to make specs, variants, and performance tiers feel precise instead of overwhelming.
Discuss project →A launch framework using squared modules, disciplined typography, and bright signal markers to keep attention moving with intent.
Discuss project →A high-contrast product narrative translating feature tension into a clear hierarchy of proof, trim, and action.
Discuss project →I work with teams launching technical products, commerce systems, and mobility experiences that need stronger structure, clearer differentiation, and a more confident narrative.
alexchen@studio.designVehicle and hardware launches, performance-oriented product marketing, configurators, comparison tools, and design systems that need tighter visual discipline.